Experienced Staff Data Analyst, Marketing Driving Business Growth through

Staff Data Analyst, Marketing at reputed company will lead data‑driven initiatives to boost annual recurring revenue through upsell opportunities. Working closely with marketing leadership and cross‑functional teams, you will translate complex data into actionable insights, design dashboards, run experiments, and recommend attribution models to optimize campaigns.

• Partner with marketing leadership to translate analytics into clear narratives and actionable growth strategies.
• Collaborate with cross‑functional teams to ensure data integrity and alignment on upsell success metrics.
• Design and maintain dashboards to track upsell performance and marketing campaign effectiveness.
• Conduct in‑depth analyses to identify key drivers of customer upsell behavior.
• Leverage advanced analytical and statistical techniques to predict upsell propensity and optimize targeting.
• Design and evaluate experiments to test hypotheses and quantify business impact.
• Identify opportunities for process improvement and automation in data collection, analysis, and reporting.
• Stay current with industry trends and emerging technologies in marketing analytics.
• Mentor team members and foster a culture of data‑informed decision making.

• Prior experience in marketing and/or product analytics at a technology company or similar environment.
• Proficiency with SQL and Python/R for data modeling and statistical analysis.
• Extensive familiarity with funnel optimization, customer segmentation, cohort analyses, and marketing attribution models.
• Ability to transform intricate data into clear, actionable strategies for diverse audiences.
• Strong analytical, problem‑solving, and communication skills.