Sr. Data Scientist- INTL India

Senior Data Scientist responsible for building and evaluating marketing mix models, applying attribution and causal inference methods, developing performance forecasts and budget optimization analyses, and translating complex methodologies into actionable recommendations for senior marketing and business leaders.

• Build and evaluate Marketing Mix Models to guide marketing investment and budget decisions.
• Apply attribution, incrementality testing, and causal inference methods to measure marketing performance.
• Develop performance forecasts and budget optimization analyses.
• Translate complex methodologies and findings into clear recommendations for senior marketing and business leaders.
• Partner with stakeholders across functions, geographies, and U.S.-based teams.