User Acquisition Specialist

About Us Hyperlab is an Istanbul-based mobile gaming company that develops hybrid-casual games, where colleagues add more value to themselves and the sector in their field every day. In line with our motto, "Makes You Play", we make magical worlds possible by bringing innovation and creativity together with technology for game lovers from all over the world. We are partnering with the world's leading game companies by presenting our entertainment, interaction, and quality-oriented approach to game users. We value the opinion of everyone on the team and promise a non-toxic work environment where everyone tries to bring out the best by helping each other. We believe in the power of a collaborative mindset. Responsibilities Manage and scale UA campaigns across Meta, Google Ads, and major ad networks (Applovin, Unity, IronSource, Mintegral, etc.). Keep a close eye on daily performance to hit our CPI and ROAS targets by adjusting bids and budgets. Work hand-in-hand with the creative team; brainstorming new ad concepts and providing feedback based on performance data. Run A/B tests on everything from ad creatives to store assets to improve conversion and lower costs. Help out with ASO—collaborating on keyword research and store page updates to ensure paid and organic growth work in sync. Regularly track and report on key metrics like CTR, CVR, ROAS, and LTV. Stay on top of what competitors are doing and monitor market trends to catch new growth opportunities. Handle the technical side of things, ensuring accurate tracking and attribution through Adjust. Requirements At least 2 years of hands-on experience in User Acquisition, specifically within the mobile gaming industry. Proven track record of managing campaigns on Meta, Google, and various ad networks. A solid understanding of mobile marketing data—you should be comfortable turning numbers into actionable strategies. A true team player who enjoys working closely with art, product, and data teams. Familiarity with A