Product Marketing Manager Ecommerce

We're looking for a Product Marketing Manager who will own the ecommerce vertical - end to end. This means you'll be the person who understands our ecommerce customers better than anyone else in the building: their workflows, their pain points, how they think about tools, and what moves them from "interested" to "convinced." This is not a support role. You'll be expected to come with ideas, build programs from scratch, drive cross-functional initiatives, and see them through to results. You'll work closely with Marketing, Product, Growth, Content, and Sales - and you'll need to be as comfortable switching between strategy planning and execution. If you've spent time in ecommerce - whether running your own store or marketing to merchants or serving ecommerce clients - and you're drawn to the craft of positioning, messaging, and storytelling, this role is for you. About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 400,000+ SMBs and 1,000+ enterprise customers on board. We’re global, remote-friendly, and multicultural, yet we share the same values! What you'll be working on: Vertical positioning & messaging - Develop and maintain sharp, differentiated positioning for GetResponse's ecommerce offering. Translate product capabilities into customer value that resonates with online store owners and ecommerce marketers. Go-to-market & product launches - Plan and execute GTM for new ecommerce features - from discovery through launch through post-launch optimization. You own the launch narrative, the timing, the assets, and the cross-functional coordination. You define the program, you run it. Customer communications - Own the outbound product communications: monthly product update emails, ad-hoc announcements, and in-app messaging flows. You think about the user journey holistically - not just what we say externally,