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Digital Marketing Analyst

PolicyBazaar
Gurugram, Haryanafull time₹800,000 - ₹1,500,000
Posted Today249 applicants

PolicyBazaar is hiring a Digital Marketing Analyst to manage and optimise the performance marketing campaigns driving insurance purchase intent for 80M+ registered users across Google, Meta, and programmatic channels.

  • 2–4 years performance marketing or digital analytics
  • Google Ads and Meta Business Manager hands-on management
  • Google Analytics 4 and Tag Manager
  • SQL for campaign data analysis
  • Attribution modelling with AppsFlyer or Adjust
  • Insurance or BFSI domain knowledge preferred
  • Manage ₹3Cr+ monthly Google and Meta insurance campaign budgets
  • Optimise CPL and ROAS across all digital performance channels
  • Build campaign performance dashboards in Looker
  • Run A/B tests on ad creative and landing page combinations
  • Produce weekly campaign performance reports to marketing leadership

Job Overview

Experience1-2
Salary₹800,000 - ₹1,500,000
Job Typefull time
Date PostedToday
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About PolicyBazaar

India's largest online insurance marketplace helping consumers compare and purchase insurance policies from 50+ insurers....

IndustryFinTech
Company Size5001-10000

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