Cars24 is looking for a sharp Digital Marketing Analyst who can combine data analytics with marketing strategy to drive user acquisition and conversion for Cars24's marketplace. You will work at the intersection of performance marketing, product analytics, and data engineering.
The role involves analyzing campaign performance, building attribution models, and providing actionable recommendations to the marketing and product teams. Strong SQL and Google Analytics skills are essential.
- Analyze digital marketing campaign performance across Google, Meta, and programmatic channels
- Build marketing mix models and attribution analytics
- Create dashboards tracking acquisition funnel KPIs