CRO Design Specialist

Headquarters: United Kingdom CRO Design Specialist Job Spec  Releaf exists to make medicinal cannabis accessible, supportive, and stigma-free. Every touchpoint we create — including our digital experiences — should reflect care, clarity, and compassion.  Our CRO Specialist plays a key role in shaping the way people interact with our services online, ensuring our pages are not only visually strong but also intuitive and optimised for impact. Who we’re looking for The CRO Design Specialist is responsible for designing user-focused web pages / landing pages and running structured testing that improves conversion, user experience, psychology and accessibility. This role will focus on landing pages, particularly from paid channels in order to improve conversions and drive ROAS. You’ll have a background in landing page design,Google analytics, Experiment software, A/B testing and user experience (UX) design or research, marketing and minimal HTML knowledge. Ideally from a fast-paced medium-sized organisation with evidence of previous suggestions and changes you have made, along with the ROI/ROAS gains achieved. You’ll have solid experience in designing landing pages and digital user journeys with a strong proficiency in Figma and/or Adobe Creative Suite/design software. Not only this but you’ll have hands-on experience running CRO tests, testing hypothesis and interpreting results with an understanding of UX, responsive design, and accessibility best practices. We’re looking for someone who has strong design/UX experience but also HTML/CSS editing experience, is Familiar with GA4, Tag Manager, and CRO tools like VWO/Optimizely. Design experience is essential, along with an understanding of analytic tools such as GA4 and Posthog. Role Responsibilities   Page & Landing Page Design Design clean, engaging and conversion-led landing pages for campaigns and product journeys. Produce wireframes, prototypes, and visual assets using Figma or equivalent tool